Fly Fishing Through a New Lens
Reimagining fly fishing’s impact, one pair of glasses and one spool of line at a time.
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Closing the Loop on Fly Line Waste
We’re building a partner network of fly shops and guides to keep used line out of landfills and build a more circular fly fishing economy.
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Crafting Eyewear That Sees the Bigger Picture
We’re developing eco-conscious, performance fly-fishing eyewear from bio-based and recycled materials. Our goal is to unite a new era of anglers who care to protect the waters they fish.
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Creating Partnerships That Protect What We Love
We’re collaborating with leading NGOs to fund conservation, align on impact, and elevate the stories that matter.
ExploreOur Partners
